Glossar von A-Z

Hier finden Sie alle Definitionen rund um Begrifflichkeiten im Digitalen Marketing, im E-Mail-Marketing und im datenbasierten Marketing.

 

A

- Application Programming Interface (API)
- Application Service Provider (ASP)
- Audience Engagement
- Audience Profiling

B

- Behavioral Targeting
- Beschwerderate
- Big Data
- Blacklist
- Bouncemanagement
- Bouncerate

C

- Certified Senders Alliance (CSA)
- CheetahMail
- Click-Through-Rate (CTR)
- Complaint-Rate
- Consumer Insight
- Conversionrate
- CRM
- Cross Media Marketing
- Cross-Channel Marketing
- Cross-Selling
- Customer Insight
- Customer Intelligence
- Customer Lifecycle Management
- Customer Lifetime Value
- Customer Relationship Management

D

- Data Driven Marketing
- Data Quality
- Database Marketing
- Datamining
- Datawarehouse
- Datenanreicherung
- Datenbereinigung
- Datenmanagement
- Datenqualität
- Deduplikation
- Deduplizierung
- Deliverability
- Deutscher Dialogmarketing Verband (DDV)
- Dialogmarketing
- Digitales Marketing
- Direktmarketing
- Display Advertising
- Display-Werbung
- Double Opt-in

E

- E-Mail Marketing
- Email Service Provider (ESP)
- Email Validation

F

- Feedback-Loop

G

- Geomarketing
- Geotargeting
- Graylist

H

- Hard Bounce
- Honeypot

I

- Internet Service Provider (ISP)

K

- Klick-Rate
- Konsumentensegmentierung
- Konversionsrate
- Kundenlebenszyklus
- Kundensegmentierung

M

- Marketing Automation
- Mobile Marketing
- Multi Level Marketing
- Multi-Channel Marketing

O

- Omni-Channel Marketing
- Open Database Connectivity (ODBC)

P

- Permission Marketing

S

- SFTP
- Share With Your Network (SWYN)
- Single Customer View
- Single Opt-in
- Social Media Marketing
- Soft Bounce
- Spam
- Spamfalle
- Spamfilter

T

- Targeting
- Transaktionsmails

U

- Upselling

W

- Whitelist

Z

- Zielgruppenmarketing
- Zustellbarkeit

Ö

- Öffnungsrate